Online gifts to nonprofits are growing faster than any other category of giving. Each year, more gifts, and a larger proportion of all charitable giving, all come from online donations.
How can you make sure your nonprofit gets a piece of the online pie? Here are 6 tips to get the most dollars from those online donors:
1. Ask, and ask clearly!
We all know the first step to getting a donation is asking. Use your social media sites, as well as your website, to frequently ask for support. Incorporate the asks into news articles, service descriptions, and event invitations. Use every opportunity to remind donors that they can easily give online to your nonprofit at any time.
2. Make it easy.
Once someone has decided to give a gift online, don't make it hard for them to do! Potential donors don't want to spend their time clicking through your website to find out how to give to your nonprofit. Add a "Donate now" button to every page of your website, making it easy for donors to give.
3. Make it yours.
Embed your donation system directly onto your website, instead of sending donors to a third-party site. Studies have shown nonprofits with branded donation pages receive up to seven times more gift dollars than organizations that use generic pages.
4. Make it urgent.
Just like any other ecommerce website, your donation page should include a direct and urgent call to action. Remember, your goal is to persuade that donor to give right now. Ask for a donation "now" or "today," and include an explanation of how their donation will make a difference right away. For example: "Donate today, and change a child's life tomorrow."
5. Offer options.
Just like with a direct mail campaign, offer the donor choices about how to give. Do they want to give a one-time gift, or a monthly gift? Offer other choices such as donation amount ($10, $25, $50, or $100) or named donation levels (Silver, Gold, or Platinum sponsor). With PayStand, your donors can contribute using their credit card, echeck, or ecash.
6. Use social networks.
The average donor is exposed to a nonprofit seven times before they give. Use your entire web presence including Facebook, Twitter, Tumblr, and more to invite potential donors to support your nonprofit. With Paystand, you can take your use of social networks one step further - we provide you with Facebook application that enables donors to give directly on your Facebook page.
7. Follow up!
When you receive an online gift, congratulate yourself! You've shown your donors how easy it is to give online. But remember, the relationship has just started. Send a prompt "Thank You" and add the donor's physical and email addresses to your mailing lists. Follow up in 3-6 months with another ask to renew their gift.
Are you ready to ramp up your nonprofit fundraising? Contact Us today to find out how Paystand can help your nonprofit. Our platform provides everything you need to accept donations anywhere, at anytime, on any device, from your website or social media pages.
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