Think about the last time you bought a computer or office supplies for your business. Did you buy them online, through a printed catalog, or in person at a big-box store? Increasingly, business buyers are just as comfortable using the Web for company purchases as they are using Amazon or BestBuy.com for personal shopping. A Forrester report found that 74% of B2B buyers use the Web to research over 50% of their work purchases, and 30% complete at least half of those purchases online.
Jeremy Almond on July 27, 2015