When it comes to ecommerce, you may be surprised to learn that there are many similar requirements between B2B and B2C – such as the need for quality product images, intuitive navigation and a seamless customer journey. But B2B businesses also face their own unique challenges; factors like high sales volumes, long buying cycles and multiple decision makers getting involved along the way. This means they require a slightly different approach to the standard B2C business plan.
Think about the last time you bought a computer or office supplies for your business. Did you buy them online, through a printed catalog, or in person at a big-box store? Increasingly, business buyers are just as comfortable using the Web for company purchases as they are using Amazon or BestBuy.com for personal shopping. A Forrester report found that 74% of B2B buyers use the Web to research over 50% of their work purchases, and 30% complete at least half of those purchases online.
What happens when you apply SaaS principles to payment processing?
You may not realize it, but you probably depend on multiple SaaS (Software-as-a-Service) products to get through your work day (and at home in the evenings, when you tune into your favorite streaming service). SaaS refers to an Internet-based service for which you pay a monthly subscription fee, and in return receive access to the latest improvements and technical support.
When we launched PayStand almost one year ago, most of our early customers had never heard of Bitcoin, or if they had, they were skeptical about accepting it in their organizations. Silicon Valley is abuzz with development and investment in Bitcoin-related technology, but as in the early days of the Internet, there is speculation, volatility, and media frenzy surrounding the virtual currency. Several business owners and nonprofits we spoke with have adopted a “wait and see” approach, but like having the option to enable Bitcoin in the future. At PayStand we offer our merchants one payments platform with traditional methods alongside Bitcoin (which we call "eCash"), so they can extend the option to their customers when they're ready.
This week’s news that WordPress has removed the Bitcoin payment option from their website disappointed advocates of the virtual currency, as the company had been an early adopter and carries a great deal of influence as the most popular blogging and website creation platform.
Zac Cohen at UglyChristmasSweater.com was using PayPal
to accept credit card payments on their WooCommerce-powered site, but he was dealing with dropped orders and high shopping cart abandonment right before the holiday season. They knew they were about to get slammed on Black Friday, when a segment featuring their most outrageous sweater was set to air on the Kelly & Michael Show.
Social eCommerce is big news and it's everywhere.....just Google "social eCommerce" and you will see a plethora of marketing advice, facts, and figures. The reason for all the hullabaloo is grounded in hard facts, social driven eCommerce is really bringing in the big bucks. Social media guides 74% of consumer purchases. The term “social media” usually conjures up images of the Facebook logo, but Facebook isn't the only social media site that's putting money into eCommerce retailer's pockets.
"In 2013, 75% of social generated eCommerce sales came from Facebook, Twitter, and Pinterest." - Infographic: Rise of Social Media in eCommerce
Pinterest is actually outselling Facebook in direct sales. According to a Javelin Strategy & Research report, Pinterest users' average order value is $123.50 which is about 126% more than Facebook users, whose average order value is $54.64.
The beauty products retailer, Sephora, adopted the use of Pinterest early on in the game. They were one of the first online retailers to include the 'pin it' button site wide.
"Pinterest followers spend more money than Facebook followers, and not just a little bit more. In fact, Pinterest users spend 15 times more on Sephora products than Facebook followers," VentureBeat.com
Pinterest is the clear winner when it comes to driving commerce. Is Facebook just a good customer interaction and engagement site, or could Facebook also be increasingly associated with shopping? Right now, shopping is an afterthought for Facebook users… you go to Facebook to find out what's going on with friends and family, glancing to the right you see an ad for a ring or some other item. Many will click on the advertisements and purchase from that retailer, but the shopping mindset is inherently different for users of Facebook. They largely go there to socially interact, not shop.
Researching products that a Facebook user may be looking to purchase in the future is the reason 39% of them 'like' brand pages. These brand pages will post ads that, in turn, post to 'friends' pages, giving that brand exposure and possibly customer engagement. What if there was a button to click right there on the post to purchase said item, without even moving from your feed?
Making it easier to purchase an item from a brand already 'liked' could improve Facebook's social eCommerce. This would not only make Facebook a page to keep up with friends and family, but a site to shop with social input, as well. This could also be used as a means to collect donations for an organization a Facebook user has 'liked' or sell crafted items made by the Facebook user.
Thankfully, PayStand has an incredible social shopping aspect of our eCommerce payment solution. We offer the improvement to Facebook's Social eCommerce that the merchants need. When posting products to your Pinterest, Twitter, Facebook profiles, followers are able to purchase the product directly from the page, without clicking over to a third party payment site, without having to sign up for any account, and without having to add the item to a cart on your website. All your social connections can buy right from within that site.
Contact Us today to find out how PayStand can help with social eCommerce. Our platform provides everything you need to accept payments anywhere, at anytime, on any device, from your website or social media pages.
If you ask some industry experts, like web browser pioneer Marc Andreessen for example, twenty years from now we may all be looking at Bitcoin like it was just as important of a technological advance as the Internet itself. Now whether or not you agree with such a bold statement, if you are a merchant conducting business on the Internet, Bitcoin is something that may warrant your attention sooner rather than later.
Every PayStand account gets a number of included tools and features like 0% fee options, a free Facebook Stand (to sell and checkout directly in Facebook), and our website integration tools (both buttons and embeds) allowing your customers to checkout directly in your websites without leaving. On top of features like these - each PayStand customer gets a free WebStand page.
What is a WebStand?
A WebStand is a free website page given to each PayStand account at sign up. Your WebStand will show your PayStand item(s) and can be used in many ways. If you only have one item, your WebStand will automatically default to your single item's 'product page'. As soon as you have multiple items, your WebStand will default to a 'catalog page' showing your items in a grid as well as displaying any categories to help with navigation. From your catalog view any item can be clicked to go to that item's product page. Once your items (or payments/donations) are added to the cart , your customers can pay and checkout directly from your WebStand page. You can simply link to your WebStand from your website to create a store and checkout experience, or use your page as its own destination for payments, donations, subscription, shopping, digital downloads, and more.
How can your WebStand be used?
Your WebStand page can be used in multiple ways:
• An extension of your Website: Link to your WebStand from your website for a checkout experience. Create your Store, Shop, Donation, Payment, Subscription, or Download page that links to and from your website. Because your WebStand can be fully customized, the experience is as if your customers never leave your site. You can simply put a link in your website navigation or buttons that links to your WebStand, and then customize your WebStand's header image so it links back to your website.
• As a Website: No website? No problem. You can use your WebStand as your website. Need a website to advertise on Facebook or a place to collect payment for an invoice? Just use your WebStand's url and you are good to go. Customize your free web page and you're ahead of the game.
• Your Default PayStand Site: A catchall PayStand page for your Smart Links. Each PayStand item you create comes with a Smart Link, its own embed code, and its own code for a button. The Smart Link can be shared on email, marketing material, business cards, on your website, ads, or your social networks. When this link is clicked on in Facebook it intelligently goes to your Facebook store (in order to keep people in a familiar environment). But when your Smart Link is clicked on from the web, it will link to your corresponding WebStand's item page. There will always be a place for people to make a payment and checkout.
Can I Customize my WebStand?
Your WebStand comes with trusted PayStand branding, but is fully customizable. From your dashboard settings you can easily change colors, add your logo, choose various store templates, and customize your background with large beautiful photos, colors, or repeating images.
Your WebStand can also be easily customized to match the look and feel of your website. From your WebStand a link of your choice can also be added to a custom logo in your header that connects back to your site for a seamless experience. Customers will feel like they have never left your website as they purchase and checkout. Full CSS customization is also available with a professional plan.
What can be Customized?
PayStand makes customizing your WebStand as easy as possible. From your PayStand Dashboard go to the "Settings" tab in the top navigation bar. From there go to the left side navigation bar and select "Theme Selection". On this page you will see the section for "Custom Design". For Standard Plan accounts and above you have the ability for full customization:
- Custom Header Icon (125px x 40x)
- Custom Header Link
- Custom Header Color
- Custom Background Image Uploader
- Repeating Image
- Stretch Image
- Cover Image
- Contained Image
- Background Color
- Custom CSS (professional plans)
Where else does my WebStand Customization Appear?
The customizations in your WebStand show up in two places:
1. On your free WebStand page.
2. On your website when you use Buttons in the InLine Direct Checkout. Unlike other services that allow you to put buttons in your website, PayStand gives you a direct checkout experience so you can keep your customers on your website, keep your branding, and your customers don't need to be members of another service to pay you.
When embedding a Buy Buttons, Payment Buttons, Donate Buttons, Subscribe Buttons, Recurring Payment Buttons, or Digital Download Buttons in your website, you automatically get a shopping cart that overlays your existing website. When a button is clicked or a payment is made an InLine Direct Checkout experience appears, which includes the customizations you performed in your WebStand settings. Simply by adding one of your item's buttons to your website enables the InLine Checkout receipt to appear from the right of your screen, neatly overlaying your website. From the InLine Checkout page your customers can view the items they have added to their cart as well as enter their payment information with PayStand's One-Click Checkout.
Your WebStand page url: your_account_name.paystand.com
Each PayStand has an account name. By default it is either the same name as your Facebook page url or can be customized with upgraded plans. For example, if your Facebook page address was http://facebook.com/resperoministries your WebStand address would most likely be http://resperoministries.paystand.com.
You can also see your account name from your PayStand Dashboard. You can get to your Dashboard by going to http://paystand.com and then by clicking "Log In" in the upper right hand corner. For your convenience when you first come into your PayStand Dashboard you will see a left sidebar with links to both your Facebook Store and your WebStand. You can always click on these icons to access your various PayStand locations. This is the same area where you can grab the embed code in order to place your whole PayStand into your website (as easy as embedding a YouTube video).