ON DEMAND

The Three Levers for Financial Efficiency in 2025

In 2024, as leaders pushed for a "year of efficiency,” CFOs were squeezed from many angles. Finance teams were working with tight budgets and often overwhelmed and stretched thin by tedious tasks. On top of that, high interest rates were making it more costly for organizations to have cash outstanding compared to previous years.

With efficiency remaining a top priority for 2025, CFOs have the opportunity to challenge the status quo and adopt solutions that improve financial efficiency across three key areas: time, costs, and people. This Paystand webinar will walk attendees through how they can harness innovative technology solutions that streamline operations and unlock money faster.

Speakers:

What you'll learn:

How to future-proof finance operations by automating core AR processes and eliminating legacy inefficiencies.
The real cost of manual payments and how modern finance leaders are reducing fees and improving margins with blockchain-based tools.
Strategies to accelerate cash flow by shortening DSO and increasing payer adoption of digital payment options.
How to shift from reactive to strategic finance leadership by leveraging data, automation, and real-time payment insights.
Real-world results from CFOs and controllers who’ve transformed their receivables process using zero-fee payment networks.

Presented By

Brandon Rodriguez

VP of Corporate Marketing, Paystand

Brandon Rodriguez has an extensive background in marketing and partnerships within the tech sector. Notably, at Reach Blockchain Platform, he repositioned the brand, turning it into the 3rd largest active developer and startup community in the blockchain space. As the Owner and Consultant at BLT Creative, he specializes in effective go-to-market strategies and product-market-fit for startups. Prior roles include leadership positions at Wayfair, Samsung Ads, and Visa Inc., driving significant growth and innovative partnerships. Brandon holds a BS in Economics from Brigham Young University and an MS in Management Studies from Duke's Fuqua School.

Duke Heninger, CPA

Partner & Fractional CFO, Ampleo

Duke is a financial leadership coach, fractional CFO, and partner of a 150-person fractional services firm. Duke understands the needs of scaling companies, and sees massive opportunities for small business finance to move from a cost center to a value center--especially for financial leaders still stuck in accounting.  Duke started his career in public accounting, primarily serving fast-growing SMBs. He was also Director of Accounting at an Inc. 500 Fastest-Growing Company.