Unlock the Power of WooCommerce: Email Invoices with Pay Now Link

Discover how to optimize WooCommerce's WordPress extension to improve your eCommerce functionality. Learn how to generate invoices, email them with payment links, and enable customers to make online payments in this practical guide.

If you use the WooCommerce extension for WordPress to manage your website, you know its basic eCommerce functionality is excellent. It's ideal for running an online store where customers can drop items in their cart and check out with a credit card.

WooCommerce's popularity for Web-based shopping experiences is such that 30% of all online stores use it. Still, many B2B-type users find its approach to eCommerce is only not up to the task for more complex transactions. For example, sending an invoice to a client or allowing wholesale customers to buy items in bulk with special payment terms.

But there is a way to use WooCommerce to generate invoices with online and offline payment options and keep track of orders in the same place as your public storefront orders.

Here's a step-by-step guide to generating an invoice, emailing it with a payment link, and enabling your customer to pay directly online using only WooCommerce and the payment gateway plug-in you choose.

Step 1: Create a new order

In your WordPress dashboard, go to WooCommerce > Orders > Add Order. You'll enter the customer and item information used to generate an invoice here. Click the pencil icon next to Billing Details to enter your customer's information.

Important: Enter a valid email address for your customers to receive the invoice.

Choose the payment gateway you want your customer to use for this transaction in the Payment Method drop-down.

You can find WooCommerce-compatible payment plug-ins in the dashboard by going to WooCommerce > Add-ons > Gateways or  WooCommerce > Add-ons > Third-party.

You can enable multiple payment gateways in Settings > Checkout, including offline types like check and cash-on-delivery. You can choose which ones to activate in your checkout and the order in which they should appear.

Step 2: Add Line Items

List the products or services you are billing for by clicking the Add Line Item(s) button in the Order Items pane. This part is not intuitive, so we'll walk you through it.

• Click the Add Fee button instead of the Add Product(s) button (unless you are sending an invoice for a fixed-price Product already in your WooCommerce inventory).
• Click the pencil icon to the right of the fee you added, and enter a product or service description.
• Enter the amount for each item under Total, and when you've listed all your items, click the Calculate Total button.

Step 3: Generate the Invoice

After calculating your order total, generate your customer's invoice. Go to Order Actions, select Customer Invoice, and click the Save Order button.

Your invoice has automatically been generated and emailed to your customer.

Step 4: Your Customer Receives the Invoice

Your customer sees a nicely formatted invoice with a "Pay Now" link at the bottom of their inbox.

Step 5: Your Customer Pays On Your Site

Clicking the "Pay Now" link directs your customer back to your site, a secure page confirming their order, and a button to take them to the checkout window.

Clicking "Pay with Paystand" launches the in-line Paystand checkout window. Your customer can choose among different payment methods without leaving your site.

Hassle-free eCommerce

From when your customer got your invoice in their inbox to the final payment, they've only clicked through three windows without leaving your site or logging in to third-party systems to pay.

If your customer pays by eCheck Processing, they'll authorize a direct debit from their bank account using their secure bank login.

After paying, they'll receive a receipt by email, and the order status will be updated in your WooCommerce dashboard. You'll have a unified financial data set for your online and offline sales.

Generating an invoice in WooCommerce may require a few slights of hand on your part, but once you've got the process down, it's a pretty slick way to do custom billing from your website without spending much money on a separate billing service.

Learn more about Paystand's invoice and payment plug-in for WooCommerce.