Sage Intacct Brand Refresh: More than just a New Look

May 26, 2022 by Sage Thee

Our partner, Sage Intacct, recently announced that they are refreshing their brand to reflect the changing needs of their customers — and it’s so much more than just a new look for the company. The refreshed brand symbolizes the insights and experiences Sage customers can take advantage of as part of the trusted network for Small and Mid-Size Businesses (SMBs).

For 40 years, Sage has been a trusted brand for SMBs. But, as the financial world is ever-changing, so must the way we support our customers change. This new brand refresh focuses on how Sage shows up for their customers globally — by eliminating complexity, delivering insights, and building human connections. The refresh represents Sage’s new purpose: to knock down barriers so everyone can thrive.

A breath of fresh air

Sage’s brand refresh features a new brand architecture, visual and verbal identity, and product portfolio migration strategy and offers a Sage Membership, new digital network services, and new partnerships.

Sage Membership

Just by being a Sage customer, you now get automatic access to the benefits of Sage Membership, which includes a Member Masterclass designed to offer human insights from the world’s leading trailblazers and experts on the issues that are most important for businesses today, created exclusively for Sage customers and partners. Season one of the Sage Member Masterclass will focus on the competition for talent.

New digital network services

Sage is reiterating their commitment to making business easier through new services in the digital network, such as giving SMBs access to vital accounting and bookkeeping tools right in their bank app or web browser — and that’s not all. They are also launching Sage Accounting and Compliance as a Service (ACaaS), designed to provide a seamless accounting and tax experience for your small business customers.

New partnerships

As an Official Supporter of the Rugby World Cup 2023, with partner Parthéna Consultants, Sage will provide software to France 2023 — with more partnership announcements forthcoming later this year. With these partnerships, Sage will continue to invest in communities, foster unique customer experiences that always deliver on their purpose, and enable businesses to offer simplicity and quicker, more accurate decision-making to their customers.

Sage Partner Summit

Speaking of partnerships… Paystand is fully integrated with Sage, and we are proud to be partnered with them. Come see us at the Sage Partner Summit this July 7th through 10th at the Hilton Anatole in Dallas, Texas!