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Erika Hernandez Letipichia 04/24/2025
4 Minutes

How Tariffs Affect the B2B Economy—and What You Can Do About It

How Tariffs Affect the B2B Economy—and What You Can Do About It

Table of Contents

  1. What Is a Tariff?
  2. What Industries Are Most Affected by Tariffs?
  3. How Trump’s Tariffs Impact B2B Companies
  4. How Can Businesses Prepare for Tariff Uncertainty?
  5. The New Economy Runs on Blockchain
  6. Profitable Change, Not Just Cost Reduction
  7. How Accounts Receivable Can Protect Profitability
  8. Tariffs: A Wake-Up Call

Key Takeaways

  • Tariffs are shaking up pricing models, supply chains, and financial planning across industries.
  • Industries from manufacturing and construction to SaaS and logistics are seeing rising costs and operational risk.
  • Traditional payment rails aren't built to handle this kind of volatility—businesses need blockchain-native systems that are flexible and fee-less.
  • Smart Controls from Paystand let finance teams program custom AR logic, turning payment operations into a source of profit, not just cost savings.

 

Tariffs are no longer just background noise—they're front-page headlines and hitting B2B businesses where it hurts. 

In 2025, President Trump enacted the most sweeping trade policy in decades: a blanket 10% tariff on all imports and aggressive penalties targeting top trade partners like China. These aren't just policy plays—they’re pressure points on your profit margins, supply chains, and strategic flexibility.

Understanding tariffs and their implications is crucial for businesses aiming to maintain resilience and competitiveness. Costs are climbing, inventory timelines are tightening, and revenue projections are suddenly volatile. And if you're still relying on traditional banking infrastructure to move money or manage supplier relationships, you're fighting an uphill battle.

Tariffs are forcing businesses to get smarter. Fast. The smart ones are already using blockchain and DeFi to bypass the bottlenecks, preserve cash, and build operational agility. If you haven’t rethought your approach to financial infrastructure, now is the time—because this trade war isn’t waiting.

 

What Is a Tariff?

A tariff is a tax imposed by a government on imported goods and services. Tariffs are used to protect domestic industries, retaliate against unfair trade practices, or generate revenue. However, they can also lead to trade disputes and increased costs for consumers and businesses.​

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What Industries Are Most Affected by Tariffs?

Tariffs don’t affect all industries equally. Manufacturing is the most visible flashpoint—raw material costs, component sourcing, and assembly lines all get more expensive quickly. But the ripple effect is far broader. Global payments are slower, vendor terms are stricter, and margins are under siege.

  • Manufacturing: From auto parts to electronics, tariffs on raw materials and components drive up production costs.
  • Agriculture: Retaliatory tariffs from trade partners target U.S. farm goods, limiting export opportunities.
  • Technology: Semiconductor imports and consumer electronics are particularly vulnerable, with ripple effects across innovation pipelines.
  • Logistics and Retail: Supply chain volatility and customs delays strain shipping networks and inventory management.

These ripple effects travel fast, impacting not only global supply chains but also job markets and investment decisions. Even mid-sized software and SaaS firms with offshore development or international clients can start to feel the squeeze.

How Trump’s Tariffs Impact B2B Companies

Tariffs don’t just raise costs, they risk business operations. Tariffs introduce volatility into pricing, cash flow, and forecasting models. Market analysts predict that U.S. GDP could shrink by 2.8% this quarter, making cost efficiency a top priority. 

Here’s how we see them affect businesses: 

  • Rising material costs: Businesses importing raw materials, machinery, and parts are seeing increased expenses, which are directly cutting margins.
  • Supply chain disruptions: Uncertainty around tariffs is forcing businesses to reconfigure supply chains, leading to potential delays and inefficiencies.
  • Retaliatory tariffs on U.S. exports: Countries like Canada and China are imposing tariffs of their own, making it more expensive for U.S. businesses to sell goods abroad.
  • Inflationary pressures: Higher costs on imported goods lead to price hikes across industries, squeezing businesses already operating on thin margins.
  • Tighter cash flow: Extended payment terms and delayed payments are becoming more common as businesses struggle to manage costs.

For companies navigating these disruptions, financial infrastructure matters more than ever. Paystand offsets the cost pressures by eliminating transaction fees, automating reconciliation, and enabling digital payment flows that move at the speed of global trade. With Smart Controls, businesses can define payment logic that mirrors real-world complexity—automated, resilient, and ready to scale with uncertainty. 

In sectors squeezed by tariffs, even small efficiencies can translate into major advantages.

 

How Can Businesses Prepare for Tariff Uncertainty?

Uncertainty is the new normal. Businesses that want to stay ahead need more than reactionary tactics. They need a playbook for resilience. That means not just monitoring the landscape, but actively reengineering how you manage pricing, costs, and cash flow at the infrastructure level. Here’s where to start:

  • Diversify supply chains to reduce single-country exposure.
  • Monitor tariff developments and factor them into pricing and margin forecasts.
  • Consider domestic sourcing or nearshoring strategies.
  • Invest in flexible financial infrastructure–built for this future.

 

The New Economy Runs on Blockchain

In the new economy, B2B companies can’t afford to be reactive. Every tariffed shipment, every delayed vendor payment, every unexpected compliance issue compounds the pressure.

Here is where blockchain technology and decentralized finance (DeFi) come in—not as buzzwords, but as foundational components of a new operating system for financial agility. These technologies give companies:

  • Financial Agility: Blockchain-based digital payments enable faster transactions that avoid intermediary fees.
  • Transparency & Trust: Immutable ledgers and smart contracts make it easier to track costs, verify suppliers, and audit payments.
  • Cost Control: DeFi systems reduce reliance on traditional financial intermediaries like banks or credit networks, helping businesses eliminate per-transaction fees.
  • Resilience: In uncertain economic conditions, a blockchain-native B2B payments system is more adaptable and programmable.

By embracing b2b DeFi payments, you can transform tariff volatility into an opportunity to modernize your financial operations and reclaim lost margins. 

Stop relying on legacy finance operations. Thousands of businesses have already made the shift, and the results are tangible. Manufacturers using Paystand have cut Days Sales Outstanding by up to 40%.

 

Profitable Change, Not Just Cost Reduction

Surviving in today’s economic landscape isn’t just about cutting costs—it’s about making profitable shifts in payer behavior that drive growth. How your customers pay you directly impacts your cash flow, DSO, and overall financial health. 

Paystand’s Smart Controls allow your finance team to build custom rules for how payments are accepted, routed, and reconciled. Think of it as programmable AR logic built to protect margin and accelerate cash flow.

You can automatically prioritize bank payments over credit cards, trigger early payment incentives, or apply convenience fees to offset costs. It’s automation that responds to real-world variables—like payer behavior, timing, and cost.

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How Accounts Receivable Can Protect Profitability 

Most AR teams are stuck playing defense, trying to collect invoices faster while getting hit with fees at every turn. Paystand’s AR solution flips this on its head, giving businesses the tools to:

  • Incentivize faster payments by offering better payment options that don’t penalize customers with hidden fees.
  • Reduce DSO (Days Sales Outstanding) by automating AR processes and optimizing payment terms.
  • Take control of cash flow instead of waiting for banks and card networks to dictate settlement times.

Smart Controls turn your AR team from reactive to proactive. They don’t just collect; they guide payments toward the most profitable paths. In a business climate defined by uncertainty, this level of control is a strategic advantage.

 

Tariffs: A Wake-Up Call

Tariffs aren’t just a policy issue—they’re a strategic inflection point. As the 2025 trade landscape shifts, businesses must adapt. That means understanding the real costs of tariffs and building systems that are resilient, flexible, and cost-efficient.

Digital payments, decentralized finance, and blockchain-native infrastructure aren’t just buzzwords—they’re tools for financial transformation. 

The businesses of tomorrow will be faster, programmable, decentralized, transparent, and automated at the core. That’s the world we’re building. Join us.


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Written by Erika Hernandez Letipichia

Senior marketer with 9 years in tech, blending creativity and strategy across social, demand gen, and content

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