5 Ways to Improve Customer Experience in Your Solar Business

Table of Contents

1. Diversify Your Offerings
2. Build a Strong Online Presence
3. Collaborate with Strategic Partners
4. Automate and Outsource to Enhance the Customer Journey
5. Implement Effective Marketing Strategies

Key Takeaways

• Offering more services makes your business more appealing and competitive.
• A strong online presence builds trust and drives conversions.
• Strategic partnerships help expand your reach and provide more value.
• AR automation reduces DSO and delivers a smoother payment experience.
• Effective marketing builds awareness, trust, and qualified leads.

In the solar industry, success isn’t just about the quality of your installation—it’s about the experience your customers have along the way. From first click to the final payment gateway, every touchpoint shapes how your business is remembered.

If you’re looking for smart, scalable ways to grow your solar company, improving the customer experience is a great place to start. In this post, we’ll walk through five strategies to help you build trust, close more deals, and make getting paid easier for both you and your customers.

Diversify Your Offerings

To stay competitive, solar companies need to offer more than just panels. Modern buyers are looking for all-in-one solutions that include battery storage, EV chargers, smart home integrations, and long-term maintenance.

By expanding your product and service lineup—and offering flexible financing options—you make it easier for customers to say yes.

Build a Strong Online Presence

Before a prospect ever calls you, they’re likely Googling you. A clean, informative website with clear calls to action, customer reviews, and educational content helps build trust right away.

Platforms like LinkedIn, Instagram, and YouTube can also boost visibility and position your company as a knowledgeable, reliable partner in their solar journey.

Collaborate with Strategic Partners

Growth doesn’t have to happen alone. Strategic partnerships with builders, HVAC specialists, real estate pros, and other home service providers can unlock new revenue streams and lead to co-marketing opportunities.

By teaming up, you not only expand your reach—you offer added convenience and value to your customers.

Automate and Outsource to Enhance the Customer Journey

Even after a successful install, the way you handle billing and payments plays a big role in how customers perceive your business. Clunky invoicing, paper checks, or lack of payment options can frustrate customers and delay your cash flow.

That’s where Paystand comes in. With automated accounts receivable processes, digital payments, and embedded click to pay links , you can:

• Offer convenient ways to pay (ACH, cards, direct debit)
• Eliminate manual reconciliation
• Reduce Days Sales Outstanding (DSO)
• Improve cash flow and customer satisfaction—without transaction fees

When your back-office systems are seamless, your whole business feels more professional and trustworthy.

Implement Effective Marketing Strategies

A strong marketing strategy helps you get in front of the right people and builds credibility from the start. Use educational content, SEO, and social proof to generate interest and answer common customer questions.

You don’t need a massive ad budget—just consistent messaging, good storytelling, and a clear understanding of your ideal customer.

If you're serious about learning how to improve your solar business, start by rethinking the customer experience. It’s often the small, behind-the-scenes improvements—like faster payments, automated follow-ups, and easy-to-use tools—that make the biggest difference.

At Paystand, we help solar companies streamline their billing and receivables, so they can get paid faster, improve cash flow, and keep customers happy—all without the high fees of traditional payment processors.

Want to deliver a better payment experience for your solar customers?

Learn how Alterra Solar modernized its accounts receivable process to increase customer satisfaction.